What makes the Equally Awesome difference?

Our ethos is simple – our clothes are comfortable and fun to wear – for anyone. We don’t do ‘boy’ clothes or ‘girl’ clothes. Choices and fun should never be limited.

As a slow fashion brand, we use high quality fabrics that wash and wear well. Our clothes are built to last (and last!). Seams that are put under stress are reinforced, and cuffs and waists are foldable for longevity of wear. Buying also with growing room in mind can give you maximum wear time to push the limits of our clothing.